Focus items are on-site popups and overlays wired to behavior. Build offers and capture flows that fire on the triggers you choose - then feed CRM segments and campaigns.
- Multi-trigger - time, scroll, exit intent, URL rules.
- CRO with teeth - lead and offer hits that justify the interrupt.
- CRM-native - submissions land where campaigns can use them.
Behavior layer sits in Active. Capture that needs a longer form path: forms.
