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Active

Onsite behavior.On the contact.

Pageviews, custom events, and focus signals associated to Engage contacts - so journeys react to what they did on site, not only who’s on the list.

Active is the sensor layer. The tracking script and events package attach onsite behavior to identifiable contacts so Engage can segment and send on what just happened - deposit intent, dormancy return, VIP path - not a static export.

  • Web tracking - page and event hits wired to the contact model.
  • Behavior signals - focus items, custom events, and onsite actions that belong on the record.
  • Association to Engage - Active is most useful with Engage: track → identify → message.
  • Same from-level ladder - hosted Active is priced by contact from-levels (EUR), independent of your Engage band when volumes differ.

Use Active when list-only sending isn’t enough. Keep Engage for ingest and outbound. Launch does not include Active - add it when behavior should follow the session.

Active onsite tracking and capture
What is Retention.Studio Active?

Active is onsite behavior and events tracking associated to Engage contacts - the sensor layer for retention journeys.

How does Active relate to Engage?

Active associates site activity to contacts. Engage is where you segment and send. Launch is Engage level 1 with no Active.

How is Active priced?

Hosted Active uses contact from-levels in EUR. Not included in Launch. See pricing.

Next

Wire behavior to the send.

Brand, traffic, and list size - we’ll map Active and Engage from-levels.

Talk money See Engage